LinkedIn shared new advice on how to maximize content performance in the app, with a simple checklist of what should be included in every LinkedIn update.
The platform also shared insights into optimizing content for artificial intelligence chatbot citations, with LinkedIn content being among the most referenced source material for AI tools.
First, on general posting tips. LinkedIn has shared a simple checklist for effective content creation in the app, which applies to both creators and brands.
So two to three posts per week, with a question to spark ongoing discussion and engagement.
As per LinkedIn: “Consistency is one of the biggest drivers of reach on LinkedIn. Posting regularly signals to the algorithm that you’re an active, valuable contributor.”
It’s also interesting to note the length here, with LinkedIn advising that creators should post longer updates to maximize interest.
LinkedIn also noted that creators should engage with comments within the first hour of posting, while it also suggested that creators should repurpose their top-performing posts in new formats.
LinkedIn VP of Marketing Davang Shah also recently shared notes on how to optimize LinkedIn posts for LLM consumption.
According to Shah, creators should write a clean, strong opening line, because that first sentence will generally become the post’s URL.
As per Shah: “LinkedIn uses the first line of your post to generate its URL. Avoid starting with hashtags like #socialmedia, as they create generic URLs and dilute your keyword signal. Instead, lead with your keywords.”
Read More LinkedIn Share Tips on Effective Posting on Social Media Today