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EDC Proposes 2017 Prince George's County Retail Showcase


(l. to r.: Jim Coleman, President & CEO, PGCEDC; Lisa Anders, Vice President of Business Development, McKissack & McKissack; Marva Jo Camp, Esq., PGCEDC Board of Directors Vice-Chair; Nichelle Holmes, Development Manager, PGCEDC; Evens Charles, President and CEO, Frontier Development and Hospitality Group)Largo, MD, July 26, 1016 - Today, the Prince George's County Economic Development Corporation held a sponsor appreciation breakfast hosted by the DoubleTree Hotel Largo and McKissack & McKissack, for nearly 60 of the County's top business and real estate development leaders to thank them for their support of the County's participation in the International Council of Shopping Centers (ICSC) conference in May 2016.

During this exciting breakfast meeting, EDC President and CEO Jim Coleman presented a proposed plan to accelerate the acquisition of targeted premium retailers and developers by bringing them directly to the County for a two-day Showcase and deal-making strategy session.

"We are here to thank you and to celebrate the incredible accomplishments that we delivered at this year's ICSC Conference in Las Vegas," said Coleman. "We will continue to have a presence at the 2017 ICSC Conference, and we will sharpen our focus on premium retailers like The Capital Grille, Ruth's Chris Steak House, Apple and Lord & Taylor."

At ICSC 2016, the County had 23 pre-scheduled meetings and 60 walk-up booth meetings with high-level executives from top retailers, major developers and international food outlets and grocery stores. Nearly 500 convention attendees representing retailers and developers stopped at the County's booth to gather more information about expanding their business into Prince George's County.

However, to take Prince George's County's retail opportunities to the next level, Coleman proposed a two-day "Top-to-Top" Showcase Tour for 25 CEOs of targeted retail concepts from around the globe to take place in 2017.  The travel and accommodations for these CEOs and CFOs was proposed to be sponsored by the business community.  Strategy meetings would be pre-booked between targeted retailers and our local real estate developers and shopping center owners to discuss financing and incentives.  Financing and incentive options would include guaranteed first year profitability, financing of the first thirty days and aggressive leasing pricing. 

This showcase effort would be completed with a tour of the County's most in-demand and emerging areas such as National Harbor, College Park, Greenbelt, Woodmore Towne Centre, Bowie Town Center, Hyattsville, Prince George's Plaza, Suitland and more.

"I think it behooves the County to bring the companies that they want and show them what we've got," said Jeff Berman, Vice President, Berman Enterprise LP.  "Showing them a brochure or pointing to Prince George's County on a map is not tangible.  It's tangible when you're on the ground and you can see our proximity to Washington, D.C., our access to transportation and the businesses that are already here. I would be very supportive of the EDC's proposal."

Coleman also presented the EDC's Fully Integrated Branding and Marketing Campaign, which aims to raise $1 million from the private sector in order to raise massive awareness about Prince George's County's record economic growth, commercial and residential real estate development, as well as its strong and vibrant assets.  The campaign includes a highly-targeted interactive marketing strategy, leveraging social media, earned media and direct mail.

The breakfast was sponsored by the DoubleTree Hotel Largo and McKissack and McKissack.

"We're delighted to be here in the County," said Evens Charles, President and CEO, Frontier Development and Hospitality Group.  "The EDC and the County have opened up their arms and offered support in every aspect that we've needed with the DoubleTree Hotel and with the Hilton that we are developing next door.  From the assistance we received with the EDI Fund to the assistance we received with the permitting process, we have been made to feel very special and we are very appreciative of that."

To become an EDC partner, contact Nichelle Holmes at naholmes@co.pg.md.us or (301) 583-4621.