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Prince George’s County Launches New Marketing and Branding Campaign “Experience. Expand. Explore.”

Prince George’s County Launches New Marketing and Branding Campaign “Experience. Expand. Explore.”

Prince George’s County launches campaign at National Harbor during CoreNet Global Summit of national and international commercial real estate professionals

Upper Marlboro, MD – On Monday, October 27, 2014, at The Capital Wheel - National Harbor, Prince George’s County Executive Rushern L. Baker, III  joined Prince George’s County Council Chairman Mel Franklin, (D-District 9), Councilmember Obie Patterson (D-District 8), Prince George’s County Economic Development Corporation CEO Gwen McCall, Prince George's County Conference & Visitors Bureau Executive Director Matthew Neitzey, along with County elected officials, business leaders, and residents to launch the new Prince George’s County marketing and branding campaign -  “Prince George’s County - Experience. Expand. Explore.”

This event occurred during the CoreNet Global Summit of national and international commercial real estate professionals at the Gaylord at National Harbor. The event consisted of a launch ceremony, reception and a fireworks show for attendees. 

“There are so many great things going on in Prince George’s County and this effort is about making the region more aware of what we have to offer,” said EDC President/CEO Gwen McCall. “ Experience. Expand. Explore. Three words that describe what we want the region to do as they look at Prince George’s County.”

This first phase of the Prince George’s County marketing and branding campaign is an approximately $500,000 investment and partnership between the Prince George’s County Office of the County Executive, Prince George’s County Council, Prince George’s County Economic Development Corporation and Prince George's County Conference & Visitors Bureau to attract and retain businesses, spur tourism in the County, and create awareness of the amenities, options, and opportunities that are located throughout Prince George’s County. 

The campaign will also consist of  the re-branding of the Prince George's County Conference & Visitors Bureau social media as @ExperiencePGC, the Prince George’s County Economic Development Corporation as @ExpandPGC, the Prince George’s County E-Government social media channels as @ExplorePGC, and unifying all social media under the hashtag #MyPGC.  

 “The time has come for Prince George’s County to soar! Indeed, this is the ‘place to be’ and I am excited to launch this new branding campaign,” said Prince George’s County Executive Rushern L. Baker, III. “Over the last four years we have begun to change the perception of Prince George’s County and instill greater appreciation for our diverse offerings as a community.”

For Immediate Release

October 28, 2014

 

Media Contact:

Monica Biscoe, Communications Specialist

Prince George’s County EDC

301.583.4622